centrifugal juicer to carry the prestigious Cuisinart name is the Cuisinart CJE-1000. However, true to the company’s aim of covering every area of cooking and food preparation with tools of excellence, this juicer is exceptionally professional in every way.
The CJE-1000 is possibly the most serious contender against Breville for first place in world juicer sales for a top-of-the-range appliance, complete with this surprising advantage: it sells for around half the Breville price.
Founded by Carl Sontheimer in 1973, Cuisinart began its challenge to the kitchen appliance market with a well-designed food processor. So advanced and appealing was the look of this processor, for the seventies era, that Steve Jobs was quoted as saying he based the design of the Apple II personal computer on the Cuisinart’s smart lines.
By capturing the attention and enthusiasm of such well known American media culinary experts as James Beard and Julia Child, Cuisinart products were soon embraced by the buying public as an elite label virtually overnight. The company used the momentum of this success to subsequently launch a very broad range of kitchen electrical appliances and gadgets, even spreading out into markets as diverse as water filtration and wine cellar cabinets.
In addition to this, the Cuisinart marketing approach now promotes baby care, weddings and resort holidays in a careful effort to engage people on the brink of new life events and gain that initial customer loyalty.
The Cuisinart strategy seems to be to produce a single premium product in any one category, rather than a selection of low end to high end items. As the name implies, Cuisinart strives to make the preparation of gourmet or home cuisine a true art through the use of the perfect culinary tool for each particular job.
Consistent with the company’s ideals, they also provide online home health education through cooking videos, recipes and competitions. Although only released in 2011, the Cuisinart CJE-1000 Juicer looks set to become one of the company’s most popular appliances ever.
Styled differently from the Breville Juice Fountain series, Cuisinart has wisely incorporated all the best features of their competitor into the CJE-1000, and has even managed to correct one or two of the Breville’s drawbacks. The product features are impressive:
The robust housing construction is die-cast and stainless steel for a high-tech look
Generous three inch feed chute handles most produce without chopping
The main pieces easily lock into place for fast take-apart and re-assembly
Greater juicing control with a 5-speed variable dial so that hard vegetables or soft fruits are juiced at their optimum speed for maximum juice extraction
The powerful 1000 watt motor makes light work of even the toughest loads
High capacity one liter juice jug and two liter pulp receptacle are included
The Cuisinart CJE-1000 has dishwasher safe parts for a quick clean
Foam control is through an exclusively designed filter disk, and an anti-drip spout reduces mess
Includes a cleaning brush, recipe book and three year warranty
Although the Cuisinart CJE-1000 has not been on the market as long as other proven players, there is no doubt that this juicer is off to an impressive start. The fact that it operates much more quietly than the current top sellers, has a streamlined parts ordering service, and is inexpensive to purchase for an appliance of such sophistication, means that you can be sure you are onto a winner.
Coupled with the immeasurable benefit that juicing itself introduces to your family’s quality of life, your health will soon be winning as well as your pocket.