Why The Breville 800JEXL Is The World’s Best Seller
In fact, according to Wikipedia, Breville is the acknowledged leader in juicer technology with their Juice Fountain product line up, capturing a full 20% of juicer sales worldwide in 2010. As you will see below, it is an unbeatable combination of product features alone that accounts for the success of the 800JEXL.
To win market share in any sector as saturated, fickle and progressive as kitchen appliances, the first big advantage is to sport a brand as universally trusted as Breville.
As a company founded by two men in Sydney, Australia in 1932, Breville took advantage of developing electronic technology in the 1950s to turn its focus towards small appliances. Not content to simply imitate existing market offerings, Breville has often pioneered new products, launching the world’s first toastie snack maker, even-heating electric wok, adjustable sandwich press and a whole-fruit juicer.
The continual release of best-selling appliances for the comparatively small Australian market soon had Breville catapulted onto the world scene, with Europe embracing Breville’s products in 1982, the USA and Canada in 2002, and dozens of other trading nations in the last decade.
As the recipient of over forty prestigious international design awards, the Breville name is understandably viewed as a premium label within the larger marketplace of North America. But while innovation by itself does not sell well in mass markets, Breville’s own research and response to consumer demands have resulted in a juicer product with the type of features that turn owners into raving fans.
Buyers of centrifugal juicers are already looking for fast action when it comes to preparing the family’s morning juice before heading into the day, but the Breville 800JEXL boasts additional features that differentiate it from the ordinary:
The most powerful motor in its class, 1000 watts, puts it in the league of professional juicers
The Breville 800JEXL has a rugged die-cast body that is virtually indestructible
Dishwasher safe parts makes cleaning up just as fast and simple as the juicing
Foam-reducing pitcher means less oxidization of the juice, splashing or mess
Stainless steel finish not only looks good, but eliminates plastic parts that stain and crack
The Breville 800JEXL design is at once arresting, sleek and ultra-modern, enhancing any kitchen décor
Three-piece assembly is quick and easy without tedious screws, fitting and adjustments
The three inch wide feed chute means that most fruits and vegetables can go in whole, making the process faster and without the mess of chopping
Switch between fast or faster, the juice is so fresh you can taste the difference
A three year warranty backed by Breville’s excellent customer service reputation
These features, taken with the overwhelming sales popularity and the reviews of satisfied buyers would seem to make further comment on Breville’s flagship juicer unnecessary.
In conclusion, however, it is worth looking at the findings of Australia’s independent consumer products reviewer, Choice Magazine. When rigorously reviewed against seventeen other comparable centrifugal juicers, the 800JEXL came out equal first, assessed on the four criteria of performance (yields), ease of use, safety and value.
On all counts therefore you can be confident that the purchase of a Breville 800JEXL will not disappoint.